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Trademark and Brand Name Conflicts

Apr 12, 2026 by John Jameson
Just when I was ready to hit the final button and have the front and back cover and the full start to finish manuscript ready for press and picking a publication date, I decided I better check on some proper names, trade names, and other identifying names that I had created fictitiously to see if they might infringe, violate, or otherwise cause legal problems with existing names that are similar or the same.
 

For aspiring first time fiction authors I have three general pieces of advice based on this endeavor.

 

1. Use your favorite generative AI chatbot (mine is Google Gemini Pro) and one term at a time create a detailed prompt where you ask it to investigate the entire internet and all available databases (including foreign organizations) to see if you have any direct conflicts. Use Deep Research – Thinking mode for this be patient while it takes several minutes to finish, each term.

 

2. Use generalized terms as much as possible. For example, instead of saying XYZ satellite where XYZ could be a proper name or an already trademarked name, just say something general like government satellite and then put a hyphenated number as one example on how to stay safe in general. As an added bonus that makes your book future proof such that if somebody comes along and has a trademark later on after the book is published, or there's a change in nomenclature for the technology describing your fictitious items or service, you've used a general marks and so the age of the book on the market will not be a detractor to the storyline.

 

3. While a brief consultation with an intellectual property attorney is advised, they are very expensive. It's best if you do your own homework before consulting the lawyer using the US Patent and trademark Office search tool with your key phrases or keywords that are fictitious from your novel. Then after you do step one above - which is work with your favorite chatbot tool for research - go back to US Patent and Trademark Office and double check it to make sure it didn't miss anything.
 

Cover Art and Manuscript

Jan 24, 2026 by John Jameson

Well, there were unexpected administrative delays and logistical hurdles during the Summer and Fall months.

Manuscript text finalized

May 27, 2025 by John Jameson
Manuscript text finalized

Today I submitted my final approval for the text/manuscript portion of the book. It will total at 334 pages on 6 inch by 9 inch pages in Times New Roman font size 12. 

The front and back cover art is undergoing a few minor changes and remains unapproved. I expect that portion of the book to also gain my approval in a week.

Then it is on to ebook creation which should be straightforward and with only minimal delays. 
 

Third round of corrections

Feb 13, 2025 by John Jameson

Today I sent yet a third round of proof corrections for both the manuscript and the front cover. The back cover and spine designs are 100% ready for printing. I tripped up again over using a proper noun/name that may conflict with an established trademark. I remedied that by replacing it with a compound name using generic words.

Second Round of Cover and Manuscript uploaded

Jan 18, 2025 by John Jameson

A total of 11 manuscript corrections and five front and back cover design improvements uploaded to Book Baby this week. I await their reply with the changes. After that I will give the book one more complete read-through, expecting to finalize both manuscript and cover design in February.

Proof Corrections

Nov 16, 2024 by John Jameson

Today I uploaded my corrections for both the manuscript and the front/back cover design. The cover design was too simplistic; I provided detailed feedback on how to improve it. The manuscript text was in general typeset and formated in good fashion. That said, I still have 14 pages of corrections; some of the errors are my fault, like the wrong tense of a verb.
 

Final Manuscript uploaded for Print Proofing, Typesetting, and Cover Design

Sep 20, 2024 by John Jameson
Today I sent the 89,000+ word manuscript (no artwork or photos) to Bookbaby. I also submitted asnwer to their standard questionnaire about cover design, back cover text, target audeince, formatting choices, main theme of the novel, and assorted other topics.

Final Proofreading and minor edits completed

Aug 24, 2024 by John Jameson

I waited 3 weeks but the BookBaby.com proofreader did a great job with providing useful notes for overlooked English, spacing, and punctuation mistakes.

Today I finished working those corrections into the manuscript.

Next week I will meet with my Account Consultant to set up the logistics for the BookBaby.com staff to prepare print and ebook -ready proofs.

Manuscript sent to proofreader

Jul 23, 2024 by John Jameson
Today the post-edited manscript is in the hands of the proofreader for a final pass-through. I expect very few changes given the many reviews the editor and I made, along with the consultation from my IP attorney. It takes 10-12 business days to return the manuscript back to me.

Minimize mixing real stuff with fiction

Jun 30, 2024 by John Jameson

In an attempt to add realism, authenticity, depth and believability, I inserted real person, real establishment and real trademarks into the story. This even required extra research beyond just making something up.

My Intellectual Property Lawyer takes a conservative approach and advises me to substitute those real-life elements with fictious ones or with generalized descriptors and labels.

So my lesson learned is to save time on my next novel and just make up proper names as much as possible. It is faster than researching real names, saves time in editing, and lowers my chance of objections from outside parties about intellectual property violations.


 

Make every format the same

May 29, 2024 by John Jameson

Aim for creating a proof-ready manuscript that is the same format for the print, ebook, and audiobook versions. Readers should not have different experiences based on the medium of their choosing.

80,000 words are not necessary

May 19, 2024 by John Jameson

#2 The modern novel is at least 80,000 words. My second realization is this: a novella at 45,000 to 60,000 words can also tell a memorable story with a compelling message.

First Lesson Learned the Hard Way

May 07, 2024 by John Jameson

#1 Do not include photos, artwork, schematics, diagrams, drawings, sketches, or anything that is not text or tables. Anything color must be converted to black and white and the printers will warn you that grayscales may print with poor contrast. Printing them in the original color means the whole book is considered a color print, even for the sake of just one image. This will triple the cost of the book.

Evaluating 3 Public Relation Firms

Feb 12, 2024 by John Jameson

After much research, I've narrowed down my three choices to Smith Publicity, Black Chateau, and BooksForward. They each have different prospective author engagement procedures.

Editor feedback is complete

Jan 09, 2024 by John Jameson
My work to revise the manuscript based on Editor feedback is complete. Today I ran ProWritingAid's plagiarism check tool and the entire manuscript emerged clean, free of any conflicting prior art or text passages, and 100% original. Many Thanks to my Spanish language consultant for her review of my choice of words in some exclamations by an antagonist during action scenes. Next step: formatting the few images and sending the revised manuscript to the proofreader.
 

Official Full Line Editor Review

Dec 05, 2023 by John Jameson
BookBaby sent me an email alert today that my manuscript is available for download with complete Line Editor comments.

Manuscript under Editorial Review

Nov 29, 2023 by John Jameson

On November 17, 2023 after years of research and writing, the book manuscript is in the Line Editor’s hands! In the meantime, I am building this website for general book promotion, to update followers with my progress towards an official release date, to entice readers with glimpses into the story line, and to make special announcements about events or giveaways/coupons for the book.